“Almost always, when sales fall, companies rush to“ treat ”sellers and spend money on promotion. Smart companies do things differently; they start with the product. They understand that if you gather an international sales team around a weak, useless product, a miracle will not happen. While some are teaching sellers to identify needs and “pull” products on them, others create strong products that sell themselves, “says our speaker Dmitry Chernomorets.
Dmitry has practical experience in developing new products in industries such as hardware, banking and insurance services, food / non food FMCG, medical products, building and finishing materials, road structures, composite materials and products from them, industrial robotics, industrial chemistry, furniture. Among the clients are businesses operating in the markets of Belarus, Russia, Ukraine, Europe, USA, Canada, China.
From his speech on “Take it and do it!” you will learn:
– How to assess the potential of a product, answer the question: is our product strong or weak?
– What to do with a weak product: is it worth spending resources on it and turning it into a strong one or is it easier to “kill” it.
– How strong products are created that sell themselves. Step by step algorithm.